BLOG #8

The topic I’ve chosen to do for my blog a is Nike‘s 30th anniversary of us just to do it campaign with Colin Kaepernick . When it came to choosing this topic it was very easy because I have been following the Colin Kaepernick story for a while and I love Nike so when they release the campaign this year I was one of the first ones to see it and I was absolutely amazed . This is something I’m very passionate about because one day this will be embedded in the  history of America and also deals with some very deep rooted issues in our country that most people don’t like to talk about so having the chance to bring it up to get other peoples opinions on it .

The article is titled  “Nike nearly dropped Colin Kaepernick before embracing him “ and it was written by Eric Risberg . This article discusses the year of 2017 with Colin Kaepernick having trouble getting a job in the NFL and Nike trying to figure out what they’re going to do with him now . The article takes you through a roller coaster ride because it puts you in the front seat of what was going on with Kaepernick and Nike still trying to be one of his supporters . I found it very interesting getting an in-depth view of what might there first intentions were to what they become. We’ve seen through the years that Nike has no problem dropping NFL superstars that come across troubles in political and in personal situations  , one of the biggest personal situations that happen for Nike was when they had to drop Ray Rice incident over him hitting his girlfriend and it being caught on video surveillance in a hotel elevators. The whole article has taught me more about Nike on how they chooses to deal with controversial topic that no one else will speak about because they’re so scared of losing customers in for Nike they want to be on the right side of history.

The thesis statement of the article is what next for both parties. Nikes caught up in both of those because they are partnered with the NFL, they’re doing their jerseys and merchandise under contract with them until 2020. And with a 30th anniversary it’s just do it campaign where they will be using Colin Kaepernick as the face their caught in the middle. Nike is use to doing controversial ads from the very beginning on when it started just do it, having the chance to re-defined a generation along with Colin Kaepernick wise their way of saying what will they do next.

The article itself is very persuasive because you don’t know which side you want to be on . It gives you the information , all the hard facts and you’re left to determine what is right and wrong , and what you believe in you just have to come up with the decision for yourself once you read this article. There’s no denying how persuasive this article is because it gives you Nike side over the whole issue because you’re partnered with both and how their decision for the 30th anniversary changed her people look at their company . My three points of what makes this a persuasive paper is you have a controversial topic in America, you have a big brand endorsing him I’m willing to sacrifice as well, and you have football into this, everything about this article it’s persuasive you bring America’s favorite pastime in a controversial topic and put them together in your bond to turn heads .

https://www.nytimes.com/2018/09/26/sports/nike-colin-kaepernick.html