COLIN KAEPERNICK : FROM PROTEST TO NIKE COVER
On September 1 , 2016 NFL superstar Colin Kaepernick of the San Francisco 49ers did the unthinkable during the National Anthem . He chose to take a knee during the National Anthem to exercise his right of freedom of speech over racial inequality and in the process started a movement that will carry-on across America . This started as one man speaking up for social quality and over time more players started joining him then coaches to the point it wasn't just taking a knee it was also raising a fist or sitting for the anthem . This wasn’t just about one man doing something that he thought was right , it’s was about bringing a change that is needed for this country .

Now two years later his message grows stronger than ever and more people are standing by him to help make this change needed. One of the biggest supporters of Kaepernick‘s protest is Nike ,  who has been partnered with the NFL since 2012 and is set to have it’s contract expired by 2020 . This year Nike is celebrating its 30th anniversary of it’s “ Just Do It’’ campaign and they chose to highlight Colin Kaepernick who has been partnered with Nike for the past three years . Nike’s original intentions for Kaepernick were to use  him as the face of the San Francisco 49ers but when he began his protest in 2016 that changed every plan that Nike had for him . The 49er started using Kaepernick as a backup instead of his role as the head quarterback because of his protesting , this scared Nike to the point that they were thinking of dropping Kaepernick but instead of dropping him they found a way to embrace the player by making him the face of this years  “ Just Do It “ campaign .

On September 4 of this year Nike launched it’s 30th anniversary of its “ Just Do It “ campaign with Colin Kaepernick headlining  . Nike fans from across the globe have been waiting to see who would be the headline and some people were in disgust with what they chose to do. Outraged fans began blowing up the Internet with hate speeches and videos of  them burning their Nike gear stating they would not support Nike if they chose to stand by Colin Kaepernick. The following day , Nike stock dropped almost 4 percent but they were not worried about it because they wanted to be on the right side of the matter , to help make a difference . For the next few weeks it’s online sells shot up by 25 percent and Kaepernick supporter has been working together to buy as much gear as possible . Celebrities like Nick Cannon bought gear and gave it to the homeless in support of the Kaepernick movement to make a change .  

Comments

  1. UnknownNovember 19, 2018 at 3:03 PM

    This ain't even a blog, I can't even read it because the way you set it up.

    ReplyDelete
  2. UnknownNovember 19, 2018 at 3:37 PM

    Aye the same thing happen to my blog you gotta post it again so it won't come out like that

    ReplyDelete
  3. Chelsey JeanNovember 19, 2018 at 6:46 PM

    a lot a lot of information in this blog but you like what you like I just thought you would have ventured out a little more. all in all still a lot of good information.

    ReplyDelete

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